Privacy Policy

1. Introduction

Alpine Lakes Lodge ("we," "us," or "our") operates the website alpinelakeslodge.com. This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit our website, submit a contact or reservation form, or interact with our services. By using our website, you consent to the practices described in this policy.

2. Information We Collect

We may collect the following types of information:

Personal Information You Provide

• Name, email address, and phone number (via contact and reservation forms)
• Preferred travel dates and inquiry details
• Any additional information you voluntarily include in messages

Information Collected Automatically

• Analytics Data: We use Google Analytics 4 (GA4) to collect anonymized usage data including pages visited, session duration, device type, browser, approximate geographic location, and referral source.
• Cookies and Tracking Technologies: Our website uses cookies and similar technologies to improve your browsing experience, analyze site traffic, and understand how visitors interact with our content. See Section 5 for details.
• Log Data: Our servers automatically record information such as your IP address, browser type, referring/exit pages, and timestamps.

3. How We Use Your Information

We use the information we collect to:

• Respond to your inquiries and reservation requests
• Process and manage bookings
• Improve our website, content, and user experience
• Analyze traffic patterns and site performance via Google Analytics 4
• Send relevant communications related to your inquiry or stay (we do not send unsolicited marketing emails)
• Comply with legal obligations

4. Information Sharing

We do not sell, trade, or rent your personal information to third parties. We may share information with:

• Service Providers: Third-party tools and platforms that help us operate our website and process reservations (e.g., Staylist for bookings, Google Analytics for site analytics, Microsoft Azure for email delivery).
• Legal Requirements: When required by law, regulation, or legal process, or to protect the rights, property, or safety of Alpine Lakes Lodge, our guests, or the public.

5. Cookies and Tracking

Our website uses the following types of cookies:

• Essential Cookies: Required for the website to function properly (e.g., session management).
• Analytics Cookies: Google Analytics 4 cookies (e.g., _ga, _ga_*) that help us understand how visitors use our site. These cookies collect anonymized data and do not personally identify you.

You can control cookie preferences through your browser settings. Disabling cookies may affect your experience on our website. Most modern browsers allow you to block third-party cookies or clear cookies when you close your browser.

6. Data Security

We take reasonable measures to protect your personal information from unauthorized access, alteration, disclosure, or destruction. Our website uses HTTPS encryption for all data in transit. However, no method of electronic transmission or storage is 100% secure, and we cannot guarantee absolute security.

7. Data Retention

We retain personal information submitted through forms for as long as necessary to fulfill the purpose for which it was collected (e.g., respond to an inquiry or manage a reservation), and for a reasonable period afterward for record-keeping. Analytics data is retained according to Google Analytics default retention settings.

8. Your Rights

Depending on your jurisdiction, you may have the right to:

• Access the personal information we hold about you
• Request correction of inaccurate information
• Request deletion of your personal data
• Opt out of analytics tracking

To exercise any of these rights, please contact us using the information below.

9. Third-Party Links

Our website may contain links to third-party websites (e.g., Google Maps, Staylist booking platform). We are not responsible for the privacy practices or content of those external sites. We encourage you to review their privacy policies.

10. Children's Privacy

Our website is not directed at children under 13, and we do not knowingly collect personal information from children. If you believe a child has provided us with personal data, please contact us and we will promptly delete it.

11. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated "Last updated" date. We encourage you to review this policy periodically.

12. Contact Us

If you have questions about this Privacy Policy or your personal data, contact us at: